THE DESIGNER
DANIEL BRAY
I design books, catalogues, and visual identity systems for clients who treat design as a material decision rather than a surface one. The work starts with typographic rigour, structural restraint, and a care for how things are actually made, not just how they look on screen.
For twelve years I worked at Jaguar Land Rover, producing publications, brand systems, and strategic communications at board level. That background informs everything: the precision of the badge system work, the editorial thinking behind a 180-page book, the specification of a die-cut swing tag.
What I do: editorial design. Brand systems. Typography. Premium print production.
- Location
- London, United Kingdom
- Focus
- Editorial, Publication, Brand Systems





